TechBricks is a Venture Studio that has undergone a rebranding process to expand its corporate structure.
TechBricks is the Hard/Deep-Tech venture studio I work for, specializing in building solutions and disruptive ventures in Data Science, Artificial Intelligence, Blockchain/DLT, IoT, drones, SatEO, and other exponential technologies.
This extensive project involved various studio professionals and an external marketing agency.
I played a key role in contributing to the sitemap, designing the page structure, and developing several critical pages during this rebranding effort:
➡️ Portfolio
➡️ TechLab
➡️ Launchpad
➡️ Lead Capture Page
➡️ Growth Funnel Landing Page
Additionally, I am managing the English translation of these pages and the SEO optimization of the entire site.
The rebranding, more than just a simple visual restyling, was a comprehensive overhaul aimed at reflecting TechBricks' renewed vision and ambitions. It involved enhancing user experience, redefining the interface, and aligning the brand identity with its strategic goals.
The Design System I'm building for TechBricks evolves the original 20-color palette into a dynamic network of semantic scales, implemented as Figma Variables for both light and dark themes. Grounded in Atomic Design principles, it organizes atoms, molecules, and organisms directly in Figma—forming a modular toolkit that accelerates the creation of web pages, landing pages, and marketing materials, and scales effortlessly alongside the brand.
You can see the TechBricks website here!