PROJECTS

Studio Guzzino

Mobile app

Studio Guzzino is an app that allows the user to book appointments in a therapy studio in Rome, offering the opportunity to read articles and tips on Parent Training.

I also developed a website for the same Studio.

This is one of the project works I realized during the 6 months course Google UX Design Professional Certificate, developed by Google.
This course allowed me to learn the foundations of UX design, including building wireframes and prototypes, using Figma & Adobe XD and conducting research to test my designs.

My main takeaway from this journey was the importance of empathizing with the user, a mindset that all UX designers need to cultivate 🌱

Project Overview

The problem

People face troubles booking therapies easily. And, parents need help to raise their children, especially those with learning difficulties

The goal

One place for people to easily book a therapy session, receiving parenting advices

Our product

We noticed that we have competitors who have created booking management apps in their medical practices, and others who give advice/articles about Parent Training - but no one of them has yet chosen to combine both

My role

UX | UI designer and UX researcher

Responsibilities

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs

Project duration

2021 - 2022

Understanding the user

I conducted a UX research Study, with the goal of determine if users can complete core tasks within the prototype of the Studio Guzzino’s app; determining if the Studio Guzzino’s app is difficult to use: item selection, booking, reading articles and in-app navigation

▶️ User pain points

1. Time

Working adults are too busy to spend time on phone calls

2. Difficult UX

Installing and using apps can be a challenge for those that aren’t technologically savy

3. Parenting is hard

Parents need help to raise their children, especially those with learning difficulties

▶️ Persona & problem statement

Tamara is a working mom who is raising a 6yo child with ADHD, who needs a flexible and fast way to book a Parent Training session, for her and her husband because finding a good time in the schedule of both is hard, and their working time is variable

▶️ User journey map

Mapping Tamara’s user journey reveal how helpful it would be for users to have access to Studio Guzzino’s app

Starting the design

▶️ Big picture & Close-up storyboard

After various researches (Competitive Audit Report, User Flow studies, Goal Statement and Crazy Eights) it’s time to be creative!

Big picture storyboards focus on what the user needs, their context, and why the product will be useful to the user

Close-up storyboards concentrate on the product and how it works. They’re best used in the middle to the end of the design process

▶️ Paper wireframes

Paper wireframes save a lot of time and effort and they are the best way to convert thoughts into something actionable. Image of paper wireframes including five different versions of the same screen and one image of the new, refined version

* Stars were used to mark the elements of each sketch that would be used in the initial digital wireframes

▶️ Digital Wireframes

My goal is to streamlining reservation process, allowing parents to get parenting advices

This low fidelity wireframe shows the skeleton of the website and how it is going to be emplemented

▶️ Usability Study Findings

I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining. Many insights collected, these usability studies has been really helpful!

Round 1 findings

1. Users want more graphics to make site friendlier
2. It’s necessary to resize the fonts, are too small
3. 3 out of 5 total participants are not happy to share their personal data

Round 2 findings

1. Improve the way user can change doctor: I must make it easier
2. Article feature? Top!
3. Make colors higher contrast to improve readability

Refining the design

▶️ Mockups

After the usability studies, I changed the font size.
Perhaps has been a trivial change, but has proved very important for users.

In addition I decided – at least for the moment – to remove the pay-in-app feature: according to the study, it would have constituted a limit rather than an opportunity (due to the user’s reluctance to leave personal data).

« I don’t like to spread my phone number, but I understand why in this in this situation is necessary. Anyway, I'm not sure I would use this app: maybe I would prefer to call directly the studio. In my opinion you should show the number in the homepage, as a second option »

- Fabrizio (P1)

« I love the customization feature, but I need another pair of glasses! It's difficult for me to read the numbers! »

- Elisabetta (P2)

▶️ Accessibility considerations

1. Screen readers

Provided access to users who are vision impaired through adding alt text to images for screen readers

2. Font

Accessibility for text size where I didn’t use text less than 16 px so it won’t be hard for the users to read

3. Images

Used detailed imagery for describe sections to help all users better understand the designs

▶️ Refined designs

▶️ High-fidelity prototype

View the Studio Guzzino’s high-fidelity prototype 👈🏻

Going forward

▶️ Takeaways

Impact

The app makes users feel like Guzzino’s app really thinks about how to meet their needs.

One quote from peer feedback:

« In other app the signup process is longer, this one is easier! »

- Eva (P5)

What I learned

I learned how to make a design for different kinds of users, listening to their feedbacks and making a product that works perfectly for them

▶️ Next steps 🚀

1. Create more screen

Next step is creating more screens to match user’s needs

2. Testing

Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed

3. User research

Conduct more user research to understand how to add a payment feature by asking for as little personal data as possible

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