Jammwell was born from the idea of some fitness entrepreneurs, who have decided to expand their online business by offering streaming classes on Zoom, attracting new customers and organizing lessons via Telegram.
My duty has been to realize the Landing Page and the Blog, designing a SEO & Digital Marketing strategy to attract leads to join the company’s Telegram group.

Previously, the project was called CTWG (Coaching & Training Wellness Group), I took care of all the rebranding (2022/2023) together with the Jammwell team.

A curiosity: the name Jammwell comes from a common phrase in the Neapolitan dialect: "Jamm jà!", that means “let's go” or “hurry up”.

Client Name

Jammwell

Release Date

16 January 2023

Project Types

Landing Page + Blog

Girl does yoga online
Girl relaxes by doing meditation online

The Landing Page is appealing, short and effective: it goes straight to the point.
When the user lands on the Landing Page, he immediately has the most important information available: the strengths of Jammwell and the promotional offer.

Landing page upper view sample
Landing page upper view cutted sample

The menu item "Dicono di noi" (About us) doesn't point to another page: it's an anchor.
It leads to a section that explains everything that the user needs to know before taking an online lesson.
This way the user is not distracted and follows the specific path that I designed for him: be intrigued by the service offered, leaving his data and keeping in touch with the company via the contact forms or directly on Telegram.

Landing Page Come funziona view
Landing page mobile view sample

I preferred to create the "Come funziona" section (How it works) instead of the usual FAQ section. It is useful to explain to the user how easy it is to participate in a streaming group lesson, encouraging him to join the platform.

Considering that most of the Jammwell Group’s user base uses Telegram, mobile optimization it's even more important.
I set a button that allows the smartphone user to subscribe to the Telegram group.

The button is fixed at the bottom of the screen.

I preferred to create the "Come funziona" section (How it works) instead of the usual FAQ section. It is useful to explain to the user how easy it is to participate in a streaming group lesson, encouraging him to join the platform.

Considering that most of the Jammwell Group’s user base uses Telegram, mobile optimization it's even more important.
I set a button that allows the smartphone user to subscribe to the Telegram group.

The button is fixed at the bottom of the screen.

Landing page mobile view sample

I also realized a Blog, whose articles were written by the Jammwell team.

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