JAMM Well was born from the idea of some fitness entrepreneurs, who have decided to expand their online business by offering streaming classes on Zoom, attracting new customers and organizing lessons via Telegram.
My duty has been to realize the Landing Page and the Blog, designing a SEO & Digital Marketing strategy to attract leads to join the company’s Telegram group.
Previously, the project was called CTWG (Coaching & Training Wellness Group), until in the 2022/2023, CTWG has been rebranded as JAMM Well.
I took care of the first part of rebranding together with the team, then the project continued independently.
A curiosity: the name JAMM Well comes from a common phrase in the Neapolitan dialect: "Jamm jà!", that means “let's go” or “hurry up”.
JAMM Well
16 January 2023
Landing Page + Blog
The Landing Page is appealing, short and effective: it goes straight to the point.
When the user lands on the Landing Page, he immediately has the most important information available: the strengths of JAMM Well and the promotional offer.
The menu item "Dicono di noi" (About us) doesn't point to another page: it's an anchor.
It leads to a section that explains everything that the user needs to know before taking an online lesson.
This way the user is not distracted and follows the specific path that I designed for him: be intrigued by the service offered, leaving his data and keeping in touch with the company via the contact forms or directly on Telegram.
I preferred to create the "Come funziona" section (How it works) instead of the usual FAQ section. It is useful to explain to the user how easy it is to participate in a streaming group lesson, encouraging him to join the platform.
Considering that most of the JAMM Well Group’s user base uses Telegram, mobile optimization it's even more important.
I set a button that allows the smartphone user to subscribe to the Telegram group.
The button is fixed at the bottom of the screen.
I preferred to create the "Come funziona" section (How it works) instead of the usual FAQ section. It is useful to explain to the user how easy it is to participate in a streaming group lesson, encouraging him to join the platform.
Considering that most of the JAMM Well Group’s user base uses Telegram, mobile optimization it's even more important.
I set a button that allows the smartphone user to subscribe to the Telegram group.
The button is fixed at the bottom of the screen.
I also realized a Blog, whose articles were written by the Jammwell team.
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