JAMM Well was born from the idea of some fitness entrepreneurs, who have decided to expand their online business by offering streaming classes on Zoom, attracting new customers and organizing lessons via Telegram.
My duty has been to realize the Landing Page and the Blog, designing a SEO & Digital Marketing strategy to attract leads to join the company’s Telegram group.

Previously, the project was called CTWG (Coaching & Training Wellness Group), until in the 2022/2023, CTWG has been rebranded as JAMM Well.
I took care of the first part of rebranding together with the team, then the project continued independently.

A curiosity: the name JAMM Well comes from a common phrase in the Neapolitan dialect: "Jamm jà!", that means “let's go” or “hurry up”.