Foodopia is a TechBricks-born hub providing kitchen & layout design, brand identity, menu production and FoodLab spaces to connect restaurants.
I led the design, Elementor implementation and SEO for Foodopia’s landing page within the TechBricks team - my UX/UI strategy started from competitor benchmarking and persona work, then I produced concise UX Strategy reports defining information architecture, priority user flows and success metrics.
These documents guided copy hierarchy, visual rhythm and the component library used across the page.
To make decisions measurable I ran A/B tests on CTA copy, placement and visual weight (desktop & mobile), experimented with modular cards for service segmentation and tuned micro-interactions to improve scannability and click-throughs - all driven by analytics and heatmaps.
I also applied dashboard-style patterns (modular blocks, clear visual hierarchy and data-first cards) to make complex service options immediately understandable.
I balanced attention-grabbing imagery with accessibility: contrast, semantic headings, keyboard/ARIA support and reduced cognitive load for long service descriptions. The result is a launch-ready, SEO-optimized and responsive landing with a roadmap of experiments to iterate on conversion funnels and UX improvements.
You can see Foodopia landing here!