Coaching Training & Wellness Group was born from the idea of some fitness entrepreneurs, who have decided to expand their online business by offering streaming classes on Zoom, attracting new customers and organizing lessons via Telegram.
My duty has been to realize the Landing Page and the Blog.
CTWG
15 November 2021
Landing Page + Blog
The Landing Page is appealing, short and effective: it goes straight to the point.
When the user lands on the Landing Page, he immediately has the most important information available: the strengths of Coaching Training & Wellness Group and the promotional offer.
The menu item "Dicono di noi" (About us) doesn't point to another page: it's an anchor.
It leads to a section that explains everything that the user needs to know before taking an online lesson.
This way the user is not distracted and follows the specific path that I designed for him: be intrigued by the service offered, leaving his data and keeping in touch with the company via the contact forms or directly on Telegram.
I preferred to create the "Come funziona" section (How it works) instead of the usual FAQ section. It is useful to explain to the user how easy it is to participate in a streaming group lesson, encouraging him to join the platform.
Considering that most of the Coaching Training & Wellness Group’s user base uses Telegram, mobile optimization it's even more important.
I set a button that allows the smartphone user to subscribe to the Telegram group.
The button is fixed at the bottom of the screen.
I preferred to create the "Come funziona" section (How it works) instead of the usual FAQ section. It is useful to explain to the user how easy it is to participate in a streaming group lesson, encouraging him to join the platform.
Considering that most of the Coaching Training & Wellness Group’s user base uses Telegram, mobile optimization it's even more important.
I set a button that allows the smartphone user to subscribe to the Telegram group.
The button is fixed at the bottom of the screen.
I also realized a Blog, which will be launched in the coming weeks.
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